Essilor leads on accuracy in Paris

While Silmo Paris has a reputation for its frame and fashion offering, lens technology is still prominent in Hall 6, with Essilor International particularly active this year.

After five years of research and development, it was only natural that the news from the company was led by Ava (Advanced Vision Accuracy). Essilor points out that Ava itself is not a lens product, but a patient experience. In essence, it brings together developments in refraction technology and digital freeform surfacing into one overarching concept.

The name, Essilor says, is both descriptive and in line with current technology assistant trends like Amazon’s Alexa and Apple’s Siri. The company says it wants the Ava brand to be seen and heard during the patient’s lens buying journey in practice.