EyeMaginations software : Animate, Communicate, Captivate

A successful practice is not defined simply by how busy the appointment books are but also by the quality of eye care, spectacle dispensing and retention of patients. Quality dispensing is not the work of a salesperson but of a trained individual who presents articulately the benefits of optical products in a meaningful manner.

Retention of our patients, on the other hand, depends on a host of factors from the general 'patient experience' to explanations received from the eye care professional during the examination. With the increased use of a wider range of clinical procedures the optometrist is required increasingly to explain findings.

EyeMaginations is a software program designed to help practices improve in exactly these areas by enhancing explanations and improving consistency using 3D animation. Rather than simply 'playing' the animation in a media player, EyeMaginations enables the user to engage with patients on a much more personalised level using a unique patient-practitioner interface. In the UK and Ireland, EyeMaginations is exclusively available through instrument company OptiMed.