Finding your niche

When introducing the third Specialist Club meeting for contact lens practitioners, held recently at the ABDO buildings in Aston, founder Nick Atkins (figure 1) mentioned his appreciation to the sadly departed Ron Loveridge. Ron, many readers may remember, established a similarly named ‘club’ in his later years, and it is to be applauded that Atkins has taken up the baton. That said, with a rapid advance in contact lens technologies and modes of practice, the modern Club is necessarily quite a different beast, and the theme of the latest meeting, ‘Successful niche contact lens practice,’ embraced topics from the advanced clinical, through more general patient management, to business practice.

Commercially Niche