Rory Brogan visits Essilor UK and finds that the company has a very clear vision when it comes to its latest product
The just-launched coating, already a Silmo D'Or winner, has been scientifically developed to stop lenses misting up. Essilor UK managing director Mike Kirkley explains that, while such a product was first mentioned 20 years ago, in the space of a few weeks it has already made an impact in UK practices. As well as giving his sales force something new and exciting to focus on, he has had positive reports from eye care practitioners (ECPs), with one reporting she had dispensed four pairs of the premium coating in one week.
Register now to continue reading
Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.
Register
Already have an account? Sign in here