Features

Frame of the Year

Any doubts that high street fashion brand Superdry would cut it in the world of eyewear have been erased after licensee Inspecs won Frame of the Year at this year's Optician Awards. Joe Ayling reports

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Setting out on its design journey, roof down on the Cadillac and Buddy Holly playing full-blast, Inspecs combined heavy acetate with brown leather temples for its Optician Award-winning Officer frame.

The square-fronted retro frame was the boldest of this year's entries but by no means the most expensive, retailing at £90-£130.

'A lot of inspiration came from old frames from the 1950s/60s and vintage American icons,' says Inspecs PR and marketing assistant Helen Blewitt.

Produced in Japan, the Officer frame boasts high spec features such as seven-barrel hinges, a laser engraved top brow, metal front trims and temple tip branding.

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