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Free-form has been around for a decade, so let's get out there and bring it to people and not sit on it, says Nick Browning, managing director of Shamir UK. And this is exactly what Browning has been attempting to do since taking over the top job at Shamir UK a little under a year ago.
But Shamir's entry to the UK market has not been without its setbacks. The Israeli lens maker - based on two kibbutzim in the Jewish homeland - has its history in semi-finished bifocal lenses. By the 1970s it had moved in to progressive lenses, and six years ago it introduced the Autograph free-form progressive. But although Shamir is well known in the international market, it is still building its profile in the UK. Its products were originally distributed through Taylor Lenses in the UK and were well regarded by independent labs but, says Browning, its profile with independent practices was low.
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