Freshlook Optical Assistant of the Year sponsored by Ciba Vision

The importance of optical assistants in practice is rapidly becoming recognised especially in emerging product areas. Coloured contact lenses is one area that opens up fantastic opportunities for practices to win new, mainly younger, customers.

The winner of this award will be chosen for their ability to understand and apply colour, fashion and style to fulfil patient needs. Entry forms will be available through the Freshlook and Optician websites, Freshlook events and inserts in Optician. Look out for further details in coming issues of Optician.

This category will be judged through a special process centred around an entry form that will be made available to optical assistants at Ciba Vision's own Freshlook Colour and Cocktail evenings and through insertion in Optician. The entry form will asses the candidates' ability to select and mix colour with fashion and style. The form will also include an opportunity for the entrants to make a statement which can be used as a tie break.