Global fight against improper online contact lens supply

A social media advertising ruling against reality TV personality Marnie Simpson and her zero-powered cosmetic contact lens website ispyeyes.com brought the issue of illegal contact lens sales back into the public spotlight recently.

The Advertising Standards Authority (ASA) ruling told Simpson and ispyeyes.com not to encourage an unsafe practice or to imply they could legally sell zero powered contact lenses in the UK. The site, which is registered in the British Virgin Islands, continues to sell the zero-powered lenses, although terms and conditions wording has been amended. Despite the location of the site, the ASA ruled that it was targeting UK consumer and took action accordingly.