Going that extra mile

Going that 'extra mile' is a force of habit for staff at Specsavers South Shields, according to practice manager Melanie Moore. Since it opened 15 years ago, the practice team has worked hard to forge strong relationships with local GPs, businesses and schools. It was this dedication that earned the practice the 2006 Optician Award for Community Involvement.

The Specsavers South Shields team has been encouraged to take 'personal ownership' for the community eye care they provide. Optometrists are encouraged to phone patients following an acute referral, while optical assistants are asked to keep a record of any patients who have had past problems with fitting, so they can be offered reassurance.