The UK economy may have turned from red to black in recent weeks but the effects of recession may be felt for many months and years to come. How has the UK contact lens market fared during the global downturn and what can we learn from the experience? Alison Ewbank reports
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To investigate the effects of the recession on the sector and understand how the market has changed as a result, Johnson & Johnson Vision Care commissioned a major survey of contact lenses wearers in the UK.
As well as looking at economic factors impacting contact lens wear, the survey provides insights into entry drivers for the category, the way consumers use their lenses and how they combine contact lens wear with other forms of vision correction.
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