How to use Facebook to get seen

Nicola Read explains how to use Facebook groups and community pages to get your optical practice seen by a new audience

You have your Facebook page up and running and you are posting high-quality content to it regularly, but you do not seem to be gaining many new followers. You are feeling a bit stumped over what to do.

Getting people to interact with your posts and understanding what is going to trigger them to do just that is one of life’s great mysteries.

Over time it has become more and more difficult to have people like a post or, even better, comment on one. It has to really resonate with them for them to make the effort.

However, one thing we do know is that people love to support local and, even better, be seen to support local. So, as a business that has a geographical niche, we need to use that to our advantage.

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