I need a hero

Delegates to the BCLA’s biennial clinical conference are used to listening to lectures and perusing the posters displaying the latest clinical findings. While that was still on offer Coopervision used the event to turn the spotlight onto the eye care professionals (ECP) by asking them to tell their own tales and be recognised as heroes.

Heath Clash, head of marketing and communications, EU said Coopervision was looking to raise the issues of myopia, hypoxia and drop out. While part of that could be achieved through research, science and innovation Coopervision also wanted to recognise the role the ECP played in practice too. ‘We just want to elevate the life-changing work that ECPs do and we thought what better place to do it [than the BCLA]? We are inviting ECPs to come to our stand and share their stories in our video booth about the work they do and the difference that makes.’