In Focus: Bricks and mortar key for disruptor

There can be little doubt as to the impact that American eyewear retailer Warby Parker had on the industry over the past decade. The New York-based direct to consumer brand began selling glasses online in 2010, but in recent years has built up a physical network of 145 stores across the US.

The company was listed on the New York Stock Exchange on September 29. Instead of the traditional initial public offering (IPO), Warby Parker was listed directly, meaning the company would not raise any money from the listing, but current investors would be able to sell their shares on the open market.