In Focus: Buyers satisfied with online eyewear

Habits of US consumers who buy frames and research eye care online have been explored in a survey. Andrew McClean reports

A large majority of online eyewear shoppers in the US would purchase via a website again because of how convenient they found the experience.

Additionally, eye care was researched by US consumers who used the internet to find reviews of eye doctors and explore the possibilities of telehealth.

Findings from a survey of 3,102 US adults were published by the Vision Council, organisers of the Vision Expo events, in its Focused inSights 2022: Digital Habits report.

The survey was conducted in August and asked respondents how they use digital devices, if they had symptoms of digital eye strain, online purchasing habits, social media use and their experience of telehealth for eye care.

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