In Focus: Campaign's new lease of life

Eye care professionals (ECPs) have been urged to spread awareness of the benefits of contact lenses after the British Contact Lens Association (BCLA) relaunched the Love Your Lenses campaign.

The association highlighted that in the last year, misleading information has been spread about contact lenses not being safe to wear during Covid-19.

Luke Stevens-Burt, chief executive of the BCLA, told Optician that, as a result, there were reports of a reduction in contact lens wear initially during the pandemic.

‘These statements were based on unreliable evidence and overstated the link between the virus and the ocular surface. Conversely, following initial lockdowns there has been a resurgence in contact lens wear. Of particular note is those that wish to eliminate the fogging when wearing face coverings with glasses; a problem contact lenses can effectively eliminate immediately,’ he said.