In focus: Can Acuitis be the Apple of our eyes and ears?

The arrival of optical chain Acuitis on the UK high street raises the stakes as the French company secures investment for a new concept of hearing and vision care stores akin to technology giant Apple. Joe Ayling reports

Evolution in the UK optical sector is increasingly driven by external forces.

The Danish chain Crosseyes, now with 15 practices in the UK since its arrival in 2015, has focused on clear pricing and in-house design.

John Lewis has also been in on the act, opening optical outlets in four of its locations in a bid to make eye exams part of the department store experience.

Now, French firm Acuitis has launched a practice in London (Optician 14.04.17) that flips traditional store layout and product mix on its head.

The practice, employing 13 people across optical and hearing care, opened its doors on March 29 and set out to re-create the Apple store effect for optical retailing.

Register now to continue reading

Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.


Already have an account? Sign in here