In Focus: Eyewear sales boom post-pandemic

British eyewear brands enjoyed a post-pandemic sales boom as frames wearers sought ways to express themselves through fashion after lockdowns.

In the absence of trade shows, brands explored new methods of showcasing products during the pandemic, which, when paired with a change in consumer shopping habits, has paid off.

Hove-based eyewear brand Kirk & Kirk has announced major expansion plans after it experienced high demand for its vibrant frames following the pandemic.

Kirk & Kirk grew 42% in the first year of the pandemic and growth this year was estimated to be 30%. The brand has grown from 20 retailers in the UK in 2018 to almost 100 today.