Features

In Focus: Finding the right fit

Andrew McClean speaks to Royston Bayfield about the independent group’s national acquisition programme and instilling its culture in new practices

A goal has been set to perform a million eye and hearing examinations by Bayfields Opticians and Audiologists as part of its ambitious expansion plans.

The independent group wants to achieve this target by growing organically and through acquisitions, doubling the size of the business in the process.

In February, Bayfields acquired two practices in Yorkshire and one in London which took its total to 22, with 30 sites planned by the end of 2021 and 40 by 2023.

Royston Bayfield, the company’s founder and CEO, said that its one million examinations target was applied in order to stimulate growth and he referenced the use of a big, hairy, audacious goal (BHAG).

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