Features

In Focus: Leveraging the aloha spirit

Simon Jones looks at how Maui Jim could be integrated into Kering Eyewear following its acquisition

In the realm of eyewear behemoths like Luxottica, Marcolin and Safilo, Kering Eyewear is in its infancy, but, with acquisitions of eyewear giants Lindberg and latterly, Maui Jim, is packing punches well beyond its years.

Formed in 2014 as part of wider Kering Group luxury fashion house, Kering Eyewear spent its first few years bringing home many brands that had been licensed for production and distribution with other manufacturers. The likes of Gucci, Saint Laurent and Dunhill have all been repatriated into the house of Kering in recent years, and the eyewear division now handles design, development and distribution for 17 of its house brands.

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