In focus: New look Locsu changes things up

‘Hairdressers refer more patients for eye cancer than optometrists do.’ This was the stark statistic that Richard Rawlinson, commissioning lead for Locsu, delivered at the end of an NOC workshop. It served to support consistent calls throughout the conference for the need for more ‘medicalisation’ of practices, which would help propel optics in a different direction by emphasising its medical credentials.

Chesford Grange Hotel in Kenilworth, Warwickshire hosted 230 NOC delegates over the course of two days – November 14-15 – and this year’s NOC centred on change of leadership, changing relationships between professional bodies and a new Locsu strategy and branding.