In Focus: Optix explores private processes

Fear should not hold back independent optical practices from adopting a 100% private business model, attendees at Optix (November 16-18) heard during a panel discussion.

Presentations from four practice owners were made about why they had ended general ophthalmic services (GOS) and the most important considerations for switching to a private business model.

Anthony Josephson, optometrist and director at Maskell + Josephson in Cheshire, discussed reviewing its pricing model as part of the process to only providing private eye care.

He told delegates to review their fees inside and outside the consulting room. ‘Make the change because the vast majority of independent opticians have been scared for too long to charge what they feel they are worth. It is up to the independent sector to say “We are professionals. We are worth this amount.”’