In focus: Reality bites for TV star that breached advertising rules

Marnie Simpson rose to fame in 2013 with appearances in TV show, Geordie Shore. She also appeared on Celebrity Big Brother and her social media following on Instagram, Twitter and Facebook stands at about five and a half million.

She is clearly astute, can leverage social networking effectively and is well-advised and managed by Craig Johnson-Pass, director of Unleashed Management. As well as a ‘TV personality’, Simpson describes herself as a ‘business owner’.

According to Companies House, ispyeyes.com limited was incorporated in December 2017 with Simpson listed as the director. In May 2018, Johnson-Pass was listed as a director, along with Emma Hadley, who is also a director of Unleashed Management.
ispyeyes.com sells eyelash extensions and zero-powered cosmetic contact lenses online – something Simpson promoted intensively on social media.