Joe Ayling What are your priorities as the new chair of the AIO?
Christian French My main one is raising public awareness. Everyone in optometry knows what independents are and what differentiates them from a multiple. But I think it’s important that the public are aware of the difference as well. With our Eye Promise coming out, another priority is to really make the public aware of this quality mark for optometry. There isn’t one for an eye exam, and if you speak to people on the street about the difference between eye exams, some people are unaware of how or why one eye exam may cost more than the other.
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