A multimillion-pound investment has seen Seiko Vision bring lens manufacturing to Wrexham. Chris Bennett travelled west to talk to the local chief, Jonathan Cohen, about growing the independent sector, differentiation and harnessing brands
Last week, the first group of Seiko Vision Specialist delegates walked through the Shoji screen-inspired doors of its training academy in Wrexham.
What greeted them was the brand-new Seiko Training Academy, an embodiment of a £3.5m investment in the Seiko Vision brand. Alongside the academy, this cash injection will see Seiko lens manufacturing in Wrexham and a renewed push to grow the Seiko Specialist network of independent opticians.
Leading that charge is the commercial director of Seiko UK, Jonathan Cohen, who has been at the helm of the business for the past two years.
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