Interview: Steve Fleming, CEO Birmingham Optical

Midlands roots and Japanese technology are pivotal to Birmingham Optical as high street optics moves further into the clinical arena.

Changes at the top of the Moseley-based firm last year saw Steve Fleming appointed as its CEO, joining Gary Vicary, Neil Townsend and Amanda Danson on the main board of directors.

It followed the retirement of long term CEO and industry stalwart Chris Tyler, who remained as a part-time consultant.

Fleming knows that to pick up where Tyler left off at Birmingham Optical requires strong relationships with suppliers both at home and abroad, while representing the needs of high street partners they manufacture goods for.