Italian flair for fashion drives crowds to Mido

By focusing on the evolution of eyewear and design innovation, Mido has secured its position as a forward-looking trade show. Jo Gallacher reports

Italians have it all: good food, even better wine and a sixth sense for fashion and design. So where better for one of the largest international shows be held than Milan? Mido provides a platform for a whole host of start-ups making their exhibitor debut, as well as offering small outré companies the chance to rub shoulders with some of the biggest names in the industry.

Given more than 1,200 companies exhibited at the show, the key to a fulfilling visit at Mido was to pack a comfortable pair of shoes. A record 55,000 visitors stepped through the doors this year to explore the six vast pavilions, an increase of 5.5% on last year. Mido has become a facilitating hub for innovative design and flair, and with areas dedicated to every corner of the industry, there was plenty to look forward to over the three days.

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