Johnson & Johnson turns up the heat in the daily multifocal contact lens sector

Tapping into the massive potential of multifocal contact lens wear has proved an elusive goal for the contact lens companies. Johnson & Johnson is the latest to throw its hat into the ring and it’s not with a Silicone Hydrogel.

Today’s 40 somethings are very much the contact lens generation. The daily lens came of age when they were in their teens and twenties and now, as they reach presbyopia, they are seamlessly transitioning into multifocal lenses right? Wrong, multifocal contact lens wear continues to make up a tiny percentage of the market.

Last month Johnson & Johnson gave a select band of lucky practitioners the opportunity to fit, and trial, the latest entrant into this market, the I-Day Acuvue Moist Multifocal contact lens (news 03.04.15). When asked if Johnson and Johnson’s entry into this, potentially lucrative sector, has been somewhat tardy, David Ruston, director of professional affairs for Johnson & Johnson Vision Care Western Europe, gave a somewhat bullish response.