Let's talk contact lenses

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An Optician study, sponsored by CIBA Vision, revealed 72 per cent of practitioners believe recommending contact lenses is financially beneficial, compared to 66 per cent in a similar survey four years ago. From a respondent group of optometrists, dispensing opticians and contact lens opticians, 17 per cent said they thought contact lens recommendations were not financially worthwhile, with 11 per cent uncertain.

Andrew Elder Smith, professional marketing manager, CIBA Vision UK, said: 'Practitioners and business owners have realised it isn't a case of spectacles or contact lenses - it's both. Contact lens business can also bring the benefits of direct-debit payments bringing a regular revenue stream and patient loyalty.'