Look Local: Brighton’s eyewear scene rocks

A popular holiday destination, Brighton’s tag as ‘London by the Sea’ stems from its thriving theatre and arts scene and two universities.

Practitioners who work in Brighton know that offering niche services is important for survival in the Brighton area, with its settled population that values its leftfield identity and varied bohemian lifestyles. Brighton has the country’s only Green Party MP and a large LGBT community.

A little bit different

According to Mike Horler, optometrist partner at Specsavers Brighton, the need for a store USP to thrive in the competitive market is not an exclusive concern of the many local independent retailers.