Look local: Learn to love Loughborough

The East Midlands town of Lough-borough is perhaps best known for its university, which has moved steadily up the ranks to be the seventh best in the UK, according to The Complete University Guide. With such a good educational reputation, the town is also bolstered by its optical services.

Matthew Austen, optometrist and director of David Austen Optometrists, has been running the practice for three years. He explains: ‘A man called Mr Ingram opened the practice in the 1930s and my father bought into the business in the 1970s.’

Austen has been working at the town’s practice since 1999. ‘Loughborough is a medium sized university town, which gets busy when the students are around. Our patients are very loyal and are always willing to wait for appointments. As a well-established practice, we have the pleasure of examining generations of the same families who are welcomed by our friendly staff.