Look local: Luring locums to the seaside

Described as ‘the finest place in the universe’ by Clara Peggotty in Charles Dickens’ David Copperfield, Great Yarmouth’s coastal location holds the key to the town’s charm.

During the Napoleonic Wars, large vessels anchored offshore as the town served as a supply base for the Royal Navy.

Up until the 1980s, the Norfolk settlement operated as a fishing port. Distributing its product across the country, residents of Yarmouth traditionally prospered from the successful fisheries. Nowadays, the local economy supports an oil rig supply industry.

Amy Wyatt, optical manager at Asda Opticians describes Yarmouth as the sort of town where ‘the locals always say hello’. In particular, she explains how the area comes alive during the summer months when visitors call to enjoy attractions such as Britannia Pier and the Hippodrome.