Look local: Milton Keynes on the mooove

Elvis and Priscilla had just married, ‘All You Need Is Love’ had reached number one in the singles chart and supersonic airliner Concorde was unveiled. The year is 1967 and Milton Keynes had just been designated a ‘new town’ by the British government. Now celebrating its 50th birthday, Milton Keynes has an economy worth £9.6 billion and a population much younger than the average British town, so how does this affect how local optical practices are run?

‘As a store with a younger age profile, we do find our patients are much more tech savvy,’ says Specsavers store director Steve Moore (pictured below). ‘There’s a diverse range of people who have different demands and time pressures than patients in other stores. We’re located in a shopping centre so we draw in people from a wide age range. Milton Keynes doesn’t have a high street so one of the advantages of being in the shopping centre is we get a lot of footfall.’