Look local: Yorkshire coast customers like a bargain

Bram Stoker’s gothic novel Dracula features the undead count in the guise of a black hound padding out of a schooner and mounting the 199 steps up to the east cliff at Whitby to St Mary’s Church graveyard. Revenue generated from local landmarks, the maritime history and long-established festivals bring a healthy level of tourist footfall past the two practices based in town – Specsavers and Vision Express.

Despite the attractions of the area, Richard Finn, the dispensing director at Specsavers, says 56% of the regular patient base consulted at the practice qualify for the free eye test charged on the GOS fee.