Have you ever been in a silent retail location with no music playing in the background? How did that make you feel? Personally, I would not feel welcome there and I would quickly leave and find another store that is more friendly and inviting. On the other hand, have you ever left a store because the music was too loud or unpleasant? I certainly have, because the loud music made me feel stressed and uncomfortable. Music can have a powerful impact on the way people feel and behave. The right music has the potential to put people in the right mood, attract customers, increase footfall, sales opportunities, staff productivity and revenue.
Here are four reasons how music benefits optical practices.
Background music can greatly enhance the patient experience and create a more friendly and relaxed atmosphere. A study conducted by the American Academy of Ophthalmology found patients who listened to music during their eye exam reported higher levels of satisfaction with the experience compared to those who did not have background music.1 This is because music can create a more pleasant and welcoming atmosphere, making patients feel calmer and more comfortable. Therefore, by changing the tempo and style of background music, optical practices can create a visible change in atmosphere.
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