Why music matters

A guide to the impact of background music within optical practices

Have you ever been in a silent retail location with no music playing in the background? How did that make you feel? Personally, I would not feel welcome there and I would quickly leave and find another store that is more friendly and inviting. On the other hand, have you ever left a store because the music was too loud or unpleasant? I certainly have, because the loud music made me feel stressed and uncomfortable. Music can have a powerful impact on the way people feel and behave. The right music has the potential to put people in the right mood, attract customers, increase footfall, sales opportunities, staff productivity and revenue.

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