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There has seldom been a bigger story relating to the switching of brands between eyewear companies and the subsequent impact than the Marcolin loss of Dolce & Gabbana and D&G over two years ago.
Yet, since then, the Italian manufacturer has attracted major backing and new brands and is moving forward determined not to rely too heavily on one line again.
Speaking to Optician at Silmo, chief executive Maurizio Marcolin described the loss of the brands as 'a €90m hole that had to be covered up. That's a lot of coverage'. He admitted that it was an event that made the 45-year-old company question its future. 'We had to accept we didn't have a big part of our turnover. The family met to discuss how to stay in the business, and at which level. Once you have been among the leaders you can only stay there and we came up with a strategy to do something special. You need the brands. First, we had to give security and make the company solid.'
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