Market analysis: Sunglasses market comparison

Since Brexit the UK’s economy was questioned on how it may perform with the majority of the UK choosing to leave the European Union at the end of Q2 2016. However, since then the economy has surprised people as Q3 2017 GDP growth is up +0.4% with similar growth seen in the previous two quarters earlier in the year (ONS, 2017).

On the other hand the results of GfK’s Consumer Confidence Barometer, which measures consumers’ perception on the economy over the next 12 months, indicate an increasing proportion of consumers think the economy will worsen. This indicates people are still uncertain about the future of the economy, raising questions of the consumer spending trend in the future.