Market monitor: Suppliers and demand in optical practice

At this year’s Optrafair lens makers were wooing practices with the promise of the latest high tech lens designs, great service and lower prices.

How so? The one thing that was missing was a big brand name. All of the unbranded lens suppliers Optician spoke to said practices were not getting the best from suppliers because they were failing to shop around and relying on top brands to offer the latest technology.

The latest Optician Market Monitor decided to test that assertion by asking practices about their buying habits. Alongside the regular questions covering turnover, eye exams and dispensing habits Optician also asked how practice manage and choose their suppliers.