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Market monitor: Trends in hearing care

Business
How many practices offer audiology services and what is the appetite for those who aren’t currently involved to get on board? Optician used January’s Market Monitor to test the water

Practices are always looking for new ways to win more patients, please their current clients and to enhance their business model but does audiology offer that opportunity?

Optician surveyed its readership during January with a series of questions on hearing care to supplement the usual questions on business confidence, sight examination costs and dispensing habits.

Addressing the question above our survey shows that nearly four in 10 (37.4%) of practices offer audiology services already. The majority (87%) says this service is popular with their patients. Typically the advantage of offering both sight and hearing services together is having both services under one roof. This is appreciated by patients both for the convenience and the more holistic care that can be provided by a single practice.

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