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Marketing to survive the recession

Business
With tough times ahead for the high street retail sector, Perry Thakrar reports on a recent workshop held by the Sight Care Group where members got top tips on how to stay ahead of the competition

Throughout 2008 the Sight Care Group has been running a series of regional workshops to arm members with the practical skills and drive to explore new ideas to help them sustain and increase revenues in a difficult trading climate.

At a recent meeting held at the Holiday Inn Hotel, near Gatwick Airport, Sight Care Group's chief executive, Paul Surridge, reiterated the importance of evaluating business potential, particularly at a time when the economy is in recession.

He told delegates: 'Businesses are facing unprecedented times in terms of the liquidity faced by the banks and the knock-on effect on consumer spending. Added to this is the prospect of an economy in recession.

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