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Do you know what your patients want?
Information about patients' needs and expectations is crucial in developing a patient-focused service. Therefore, it is vital for practices to know who their clients are, why they chose the practice and what they would like from it. There are various ways in which this information can be gathered.
Practice management systems
Most practices have a form of a customer relationship management system, known in the industry as practice management software. However, not all practices actually use these systems to gather and store key information on what patients need in terms of products and services. A practice may be proud of its huge patient base, but it is those organisations that delve into the patient database to retrieve the dynamically changing information about their patients that will succeed.
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