Both lens and contact lens brands have for some time now considered the requirements of individual lifestyles in the development of new optical products.
However, the wider consumer movement towards digital devices has created the need for mass market solutions as well as niche ones.
‘Digital technology has completely transformed the way we work. Everyone has got a tablet and an iPhone and we use them daily. We spend more time logged in than we do switched off,’ said optometrist Francesca Marchetti.
She was speaking at the media launch of Bausch and Lomb’s monthly Ultra contact lenses into the UK market, held at the Oxo Tower in London. ‘What’s your digital Eye-D’ was the tagline for its marketing campaign to support the brand, with B+L’s research into digital eye strain among 1,000 adults supporting its cause for digital friendly contact lenses.
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