18th century optician Benjamin Martin had a talent for self-promotion and opportunism to rival that of many a modern day whiz kid entrepreneur. David Baker investigates
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New optical products, aggressive marketing, disputed advertising claims, optical businesses expanding while others fail: just another week in the optical news, perhaps. Were Optician around in the mid-18th century, it might well have been reporting on all these topics in relation to the scientific instrument-maker and retailer Benjamin Martin.
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