Entering a brand new Optician Awards category is the mark of an innovative practice so when Johnson & Johnson launched the Contact Lens Patient Engagement Award it was always going to be exciting to see who made it to the shortlist.
Entry levels to new awards can be lower than to the established favourites but the category drew a good response. Just to turn up the heat further, entrants in this category were also asked to submit a short video to back up their entry. The videos can be viewed by clicking on the images below.
Award entrees were asked to demonstrate how they brought contact lenses to the widest possible audience, innovation and new approaches and the four shortlisted practices delivered these in spades. Below, in alphabetical order, is a flavour of the approaches taken to entries. The winner will be announced at the Optician Awards on April 9 at the Vox, Birmingham.
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