Monthly wearers – surviving or thriving?

Optometrists have a range of daily wear soft contact lens replacement modalities available, from daily disposable to reusable lenses with a two-weekly or monthly replacement schedule. Personality, lifestyle factors, and ocular health should all be taken into account when deciding which lens and which lens modality to prescribe.

The monthly wearer

Most practices prescribe monthly replacement lenses to one degree or another. But is there really such a thing as a ‘monthly personality’? Market research by Johnson & Johnson Vision Care Companies suggests that contact lens wearers with a strong preference for monthly replacement tend to be people who want to wear contact lenses every day as their primary source of vision correction. They are busy living life, and not particularly engaged in the contact lens experience. These patients want reliable and hassle-free contact lens wear and seek simplicity in their health care and product choices. They are value-conscious and seek to maximise their use of each pair of contact lenses.¹