Features

More than an upgrade for ruler and pen

Instruments
Ian Harrison looks at the advantages of video measuring systems

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As video centring systems become more popular and most premium lens manufacturers develop their own sophisticated multi-functioning units, you may be asking yourself if or why you need a video centring system that measures in 0.10mm steps?

Your trusty frame rule, combined with a marker pen, has never let you down in the past, so is it necessary to upgrade to a video centring unit?

As the number of independent practitioners on the high street diminishes, the more forward thinking eye care professionals are researching all areas where they can set themselves and their practices apart from their competitors. It isn't about supplying cheaper, faster, better products, it's about how you influence your customers, how to define value and manage your relationships with your existing and new clients.

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