Not your average Joe

Dunelm Optical has announced the launch of a collaboration with designer fashion brand Joseph, adding a new brand to its extensive eyewear portfolio. The new collection, which is exclusive to the UK, will be unveiled at Optrafair 2019 on Dunelm’s stand (F30)

Joseph is described as a prestigious brand that explores the idea of a ‘modern classic’ with a distinctive creative twist.

The collection is made up of 14 unisex styles, each available in three varied colours chosen to emphasise the luxurious nature of the eyewear as is the Joseph branded case and cloth that comes with every frame. Dunelm says that practices can take advantage of free glazing when ordering all-inclusive packages for Jospeh frames.