reports on lens development at Opti Munich
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Research conducted on behalf of show organisers GHM showed that 91.4 per cent of visitors state they visit Opti Munich to see new products. This year, there were many new products launched and in particular new lenses on display.
'Today's consumer expects more from the consultancy process Therefore we have developed an exclusive concept allowing you to differentiate yourself against the retail optical chain, which also allow you to increase your lens sales.'
This describes the thinking behind the 'Zeiss Vision Analysis' concept, which is aimed at the medium sized, independent optician and aims to help them be more successful in selling more than one pair of spectacles to the consumer.
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