Optician Awards 2015: Fashion practice of the year

The 2015 Optician Fashion Practice of the Year award was a category in which small margins  decided the outcome, with all the shortlisted practices providing exceptional services.

Brenda McKernan, the innovative owner and senior optometrist of last year’s winning fashion practice Eyeworks, acknowledges the benefits of being chosen above stiff competition.

‘It has given the practice lots of clout,’ McKernan says, ‘because you can say you are good but if a group of independent industry experts say that you are good then people tend to believe it. We’ve got it stated on our website; we’ve got it on our stationary, on our board outside, and all emails. Every time we market the practice in some way, we can say we are an award-winning practice.’