Optician Awards 2018: Dispensing optician of the year

Sue Edwards is the kind of dispensing optician and practice manager every independent dreams of having. Not only is she driven to constantly improve the practice, but she is passionate about delighting patients and the role of the dispensing optician.

Despite that drive, optics wasn’t Edwards’ first calling. She first gained a degree in marketing and worked in the construction sector, rising to run a public relations department for a big construction company before moving into optics.

At first she worked with family members in practice and qualified as a DO in 1996. A short stint in another family retail business resulted in her working as a locum before joining Martin Smith Optician where she is now the DO and practice manager.