Optician Awards 2018: Optical Supplier of the Year

For Chris Willis, Optos’s sales director for northern Europe, being a good optical supplier involves several things. First, you need to have ‘a good product that people need’. Second, ‘know your market, your customers, the environment in which they operate and what it is they need,’ says Willis. After that, it is about knowing your product – ‘patients rely on the optometrist to know the eye, and they rely on the industry to know the products’. And finally, be responsive to customers. ‘It’s critical for us to respond to requests for information, support or whatever else they need from us in a timely manner,’ he says.